About

Why work with me?

Hi! I’m Annabel. I started working in marketing way back in 2011, which evolved into a passion for how technology can help the retail industry. I’ve crafted copy, evaluated propositions and fixed funnels for every size company, from start ups to huge enterprises (Hi, Salesforce!)

My mission is to write great copy that resonates with your target audience, converts into lovely leads and lands you ROI. Stop spending so much money on events and get retailers coming to you.

I love retail. 5% of all my profits go to retailTRUST, supporting wellbeing at work for retailers. I also offer some pro-bono consulting for tech startups in the industry- get in touch if you think you’d be a good fit.

What People Say

Annabel understands the Retail industry on a deep level, and her writing enables us to communicate our proposition concisely and effectively. Annabel’s great content regularly hits the mark, and encourages business interest from both executive and non-executive levels.

Michael Green, AVP, Salesforce

This is fantastic. I like your tone, your ‘stance’ and the facts. This is the first outsourced piece that I’ve received that I would proudly publish.


Ryan Neu, Founder, Vendr.co

You care exactly about the metrics that I care about. It’s refreshing to hear a writer so invested in conversion and ROI.

Priya Sonn, Head of Marketing, OSF Commerce

Ready to get started?