Words that work. What does that mean, exactly?
You don’t need me to tell you that people are busy. Like, crazy busy. And they’re bombarded by words from companies just like yours trying to sell them something.
The average person receives 121 emails a day. I’ve worked in some of the biggest software companies in the world and I can tell you it was a LOT more than that. Add in Slack messages, and trying to buy my mum a birthday present with 50 different pop-ups getting in the way, and my husband Whatsapping me about this new show we need to watch….it’s a lot.
You need your company to stand out, so when your email lands in a decision maker's inbox they just can't help but open it. And read it. And click on the link. My emails have been delivered to over 10 million people by technology companies this year.
When your prospect gets to your landing page, it needs to not be crap. It needs to lead with buyer psychology, really grab the reader and get them to take the next step, because your company clearly understands every pain point that is keeping them from watching that new show.
I write for the full funnel, so when that lovely lead lands in the business development queue, they’re on the ball too. I write event scripts, podcasts, speeches and first call decks; I don’t give up once the lead is in and I love tweaking the journey.
Words that work tie together the whole way through- from advert or email, to blog, to exactly what a salesperson is going to say at that very first meeting.
Annabel, this is excellent. I like your tone, your stance, and your use of statistics. This is the first piece of outsourced content I would proudly publish.
The workshop was perfect. We’ve got so much more clarity on our target audience and how we’re going to grow the business. Thank you!