Can I reverse-engineer a big dream to speak at the Festival of Marketing? On my Linkedin a few weeks ago I posted about sharing big dreams with your network. After reading a Twitter thread about a guy who tweeted his way into lunch with a billionaire, it got me thinking. What if all you have […]
more
more
Is there a blog post that’s more difficult to write than ‘about me’/ ‘why the hell am I doing this’? If there is, I haven’t found it. Once upon a time there was a woman called Annabel who worked at a big software company beginning with ‘Sales’ and ending with ‘Force’. That’s not good is […]
The World is Imploding. Which brands are getting the tone right? Firstly, sorry that I haven’t written in so long. It’s been a bit of a crazy time. I’m hoping you’ll forgive me.
more
more
Happy Birthday to Annabel Fay Consulting According to Companies House, it’s a year since I incorporated this company. Happy Birthday to Annabel Fay Consulting! It was 13th February 2019. I was still employed full time at Salesforce, my overdraft was full of Topshop and Starbucks, and I had no idea why I’d set up a […]
Tuesday thoughts: On being funny I keep telling my husband how funny I am. He tends to roll his eyes and go back to the golf. This week, I had a client say to me that he was ‘very happy’ with an article I wrote, but ‘could I add some more of my personality?’ (I’d […]
more
more
Written a blog? Here’s your 7 step promotion checklist I was talking to a client last week and they said ‘Annabel, can you just write this down so every time I publish a blog I know what I have to do’. Favourite client, your wish is my command. Here it is- every time you publish […]
Client Spotlight: eCommerce, a decade in review We’re beginning a new decade! The last ten years were a transformative period for the retail industry, with the takeoff of eCommerce, shifting consumer expectations, and technological change driving new ways to connect with customers. In this blog, client Kooomo takes a look back over the last ten […]
more
more
Tuesday Thoughts: The Importance of Vulnerability in Business Yesterday was, for a lot of people, the first day back in the office after an extended Christmas break. I worked sporadically over Christmas, but for me it felt like the first day back too. My anxiety was through the roof.
Your Marketing New Year’s Resolutions Happy New Year! As we all shake off the excesses of Christmas and look ahead to 2020, a lot of people are starting to think about what they want to do differently when marketing their business. In this blog I’ve written some New Year’s Resolutions for anyone looking to improve […]
more
more
The Black Friday and Cyber Monday weekend is one of the most significant shopping events of the year but reports of lower spending, bogus discounts and ethical concerns lead some to predict lower spending than in 2018. In this blog, by Kooomo, we take a look at the results and what we learned from Black […]
