The Black Friday and Cyber Monday weekend is one of the most significant shopping events of the year but reports of lower spending, bogus discounts and ethical concerns lead some to predict lower spending than in 2018. In this blog, by Kooomo, we take a look at the results and what we learned from Black […]
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Due to the logistical nightmare that is getting Christmas presents to all the relevant places when I don’t have a car, I’ve finished my shopping. Like many of us, I took advantage of some of the Black Friday/Cyber Monday deals and went through my list like a woman on a mission. I say list, it […]
Tuesday Thoughts: Reflections on my first month I’m sitting at my kitchen table eating Celebrations, listening to Christmas music, and can’t quite comprehend that it’s DECEMBER already. That means it’s the end of the first month of Annabel Fay Consulting! It’s been an incredible month, and I’ve loved every minute of it. Here’s my reflections […]
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So, you’ve worked out what you want to say and to whom, and you’ve written a piece of content that speaks specifically to their pain points. You can pat yourself on the back. But if a tree falls in the woods and nobody is there to hear it, etc… Your content is only useful if […]
When I worked at Salesforce, there was one document that I opened more than any other. And no, it wasn’t my weekly sales update (although that came pretty close second). It was our value proposition.
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I’m sitting in a cafe in South London, having just eaten a vegan breakfast. (Freelancing goals) This breakfast choice isn’t a symptom of being a millennial, or my latest iteration of perfectionism, more a result of watching the documentary Cowspiracy.
Last week I attended the Retail Week Tech conference, where I had the chance to connect with lots of retailers and tech companies revolutionising the industry. Contrary to stories of doom and gloom, what I found was an industry in the midst of a renaissance, huge amounts of innovation, and some incredible individuals leading the […]
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