So, you’ve worked out what you want to say and to whom, and you’ve written a piece of content that speaks specifically to their pain points. You can pat yourself on the back. But if a tree falls in the woods and nobody is there to hear it, etc…
Your content is only useful if it is seen. And one piece of content can stretch a really, really long way. I once spent way too long reading a challenge where people tried to get a single roast chicken to stretch into as many dinners as possible. It was called rubber chicken. Anyway, I digress. We’re all going vegan anyway.
Retail Week Tech- AR, Partnerships and all things green
Last week I attended the Retail Week Tech conference, where I had the chance to connect with lots of retailers and tech companies revolutionising the industry. Contrary to stories of doom and gloom, what I found was an industry in the midst of a renaissance, huge amounts of innovation, and some incredible individuals leading the way. Here’s my take on the top trends: