42 (Yes, 42) ways to promote your content

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So, you’ve worked out what you want to say and to whom, and you’ve written a piece of content that speaks specifically to their pain points. You can pat yourself on the back. But if a tree falls in the woods and nobody is there to hear it, etc… Your content is only useful if […]



When I worked at Salesforce, there was one document that I opened more than any other. And no, it wasn’t my weekly sales update (although that came pretty close second). It was our value proposition.

Last week I attended the Retail Week Tech conference, where I had the chance to connect with lots of retailers and tech companies revolutionising the industry. Contrary to stories of doom and gloom, what I found was an industry in the midst of a renaissance, huge amounts of innovation, and some incredible individuals leading the […]