Happy Birthday to Annabel Fay Consulting

Photo by Hal Gatewood on Unsplash

Happy Birthday to Annabel Fay Consulting

According to Companies House, it’s a year since I incorporated this company. Happy Birthday to Annabel Fay Consulting!

It was 13th February 2019. I was still employed full time at Salesforce, my overdraft was full of Topshop and Starbucks, and I had no idea why I’d set up a company. I had this flicker at the back of my mind that self-employment would be my next move, and that light wouldn’t go out.

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Tuesday thoughts: On being funny

Tuesday thoughts: On being funny

I keep telling my husband how funny I am.

He tends to roll his eyes and go back to the golf.

This week, I had a client say to me that he was ‘very happy’ with an article I wrote, but ‘could I add some more of my personality?’ (I’d spent most of my pitch meeting taking the mick out of him).

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Written a blog? Here’s your 7 step promotion checklist

Written a blog? Here’s your 7 step promotion checklist

I was talking to a client last week and they said ‘Annabel, can you just write this down so every time I publish a blog I know what I have to do’.

Favourite client, your wish is my command. Here it is- every time you publish a blog follow this checklist. Finish your blog, and open this up.

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Client Spotlight: eCommerce, a decade in review

Client Spotlight: eCommerce, a decade in review

We’re beginning a new decade! The last ten years were a transformative period for the retail industry, with the takeoff of eCommerce, shifting consumer expectations, and technological change driving new ways to connect with customers.

In this blog, client Kooomo takes a look back over the last ten years, and how far eCommerce has come.

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Tuesday Thoughts: The Importance of Vulnerability in Business

Tuesday Thoughts: The Importance of Vulnerability in Business

Yesterday was, for a lot of people, the first day back in the office after an extended Christmas break. I worked sporadically over Christmas, but for me it felt like the first day back too.

My anxiety was through the roof.

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Your Marketing New Year’s Resolutions

Your Marketing New Year’s Resolutions

Happy New Year! As we all shake off the excesses of Christmas and look ahead to 2020, a lot of people are starting to think about what they want to do differently when marketing their businesses in 2020.

In this blog I’ve written some New Year’s Resolutions for anyone looking to improve their marketing in the next 12 months. For post NYE hangover implementation.

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Client Spotlight: Black Friday- What did we learn?

Client Spotlight: Black Friday- What did we learn?

My personal hell

The Black Friday and Cyber Monday weekend is one of the most significant shopping events of the year but reports of lower spending, bogus discounts and ethical concerns lead some to predict lower spending than in 2018.

In this blog, by Kooomo, we take a look at the results and what we learned from Black Friday and Cyber Monday 2019:

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Tuesday Thoughts- Christmas Shopping: The Good, The Bad and The Ugly

Tuesday Thoughts- Christmas Shopping: The Good, The Bad and The Ugly

Due to the logistical nightmare that is getting Christmas presents to all the relevant places when I don’t have a car, I’ve finished my shopping. Like many of us, I took advantage of some of the Black Friday/Cyber Monday deals and went through my list like a woman on a mission. I say list, it was a joint Google Sheet with my husband, because that’s just how we roll.

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