Consultancy
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So, you’ve worked out what you want to say and to whom, and you’ve written a piece of content that speaks specifically to their pain points. You can pat yourself on the back. But if a tree falls in the woods and nobody is there to hear it, etc… Your content is only useful if […]
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When I worked at Salesforce, there was one document that I opened more than any other. And no, it wasn’t my weekly sales update (although that came pretty close second). It was our value proposition.
